The SEO strategies that won’t work in 2020
Among his many famous quotes, Winston Churchill said that to be perfect was to change often. The SEO arena may not be perfect, but it’s certainly evolving at a giddying pace. The same techniques you were using even as recently as 2019 may not be enough to get you the results you need in 2020.
Google alone, for example, changes its algorithms hundreds of times a year, and although these are mainly minor, they can’t be ignored, nor can the sheer pace and scale of change in the digital marketing field.
Here are some of the SEO techniques that might once have had some effect, but which you should no longer be using.
- Focusing on quantity?
When it comes to content and SEO, quality matters over quantity every time. If you’re adding to your website, only do so if you have top-notch content.
- Keyword-specific pages
This once-popular technique involves creating separate pages for each of your keywords, ostensibly to give the major search engines more pages to crawl. If you’re still using this dated trick – step away from it right now.
- Keyword stuffing?
As you should know by now, Google particularly loathes this one. Keyword stuffing will only hurt your website’s place in the Search Engine Results Pages (SERPs). Include keywords and phrases organically, hiring a professional writer to do this if necessary.
- Duplicate content?
This is another huge no-no. Your website needs to have high-quality, original content. Use a free online plagiarism check if in doubt. Simply copying content from elsewhere will almost certainly have a negative impact on your SEO rankings.
- Spamming directories
These days, submitting links to directories is viewed as spammy, even though it has been a common practice for boosting search engine rankings. For linking, go instead for reputable, trustworthy directories within your own niche.
- Article marketing
The idea was you’d create articles about products and services and send them to article submission directories. But the days when search engines like Google placed a high value on these links are long gone, especially if the quality of the articles is poor. Try guest blogging instead.
- Keywords: the long and the short of it
Stay more competitive with long-tail keywords rather than short ones to remain competitive. Nearly three-quarters of Google searches comprise long-tail keywords.
- Ignoring mobile optimisation?
We know we’ve written about this before, but if your site is slow to load on mobile, it will lower your rankings and irritate users. Stay competitive with a mobile-optimised website.
- Spammy blog comments?
You could post comments en masse using software and spun text on relevant blogs, but the likes of Google consider this a spammy practice. Post genuinely good-quality blogs across your own niche, and forge strong relationships with blog owners and your industry community.
- ?Not paying attention to meta descriptions
?While these are frequently overlooked, they have a big part to play in search engine success. These are the small lines of text which appear within search queries, and they need to be of high quality and include long-tail keywords.
How we can help
At Front Page Advantage, we have extensive expertise in SEO and know the best ways of pushing your website up the search engine rankings. Talk to us for more information on any of the above, or for an initial chat about what we could do for your website.