ChristmasHampersUK.com, a Porter & Woodman Group company, specialise in the creation and supply of Christmas hampers, with particular emphasis on company branded products for the corporate market as well as online sales to ‘domestic’ customers.
Due to the focus on the Christmas season market and the relatively short window of opportunity to generate sales the brief is to create strong Inbound Marketing, so that the ChristmasHampersUK.com website is easily found in both organic search results and paid ads by potential customers making relevant keyword searches. In AdWords this not only entails ensuring keywords are correct and strong ad positions are secured but also the ad text written is ‘stand out’ to encourage searchers to click the Christmas hampers ads over and above others that are there.
Front Page Advantage provides year round SEO support to the website, plus AdWords Shopping and Search Campaign account management in the vital four month period leading into Christmas.
Around 80% of website traffic is generated via AdWords click activity in the four months ahead of Christmas, with a further 8% coming via Google Organic search. On average 8,000 to 10,000 site visits per month will be generated via digital search marketing peaking toward 750 per day in November.