Paid Social Media Services

Paid Social Media Ads

Are You Reaching All Potential Customers With Social Media?

PAID SOCIAL MEDIA SERVICES

Paid social media marketing is a must when it comes to meeting objectives for your business on social media. With 67% of the UK population now being social media users it’s vital for your business to be advertising on these platforms. The key benefit of paid vs nonpaid is that you’re only targeting those who are already customers or those likely to be potential customers. Targeting specific audiences means you’re spending effectively to reach those you may not reach otherwise.

Often businesses don’t know how to effectively implement a social media campaign, and this can mean missing out on a huge opportunity to market on platforms that are becoming vital for reaching new customers. To keep up with competitors and the fast-changing technologic world, having paid social media campaigns is a must.

FACEBOOK ADVERTISING

With Facebook being the most dominant social media platform and the largest with the most active users. 71% of the UK now being reachable on Facebook, these users are all potential customers so as a business it’s your opportunity to reach them.

Help you implement your chosen objectives.

Facebook’s has 3 key objectives, within these objectives you can set goals, for example:

Awareness:

– Reach: Show your ad to as many people possible within the target audience.

– Traffic: Drive people from Facebook to a URL of choice, your website URL, a blog, app etc.

Consideration:

– Lead generation: Get leads for your business. Create ads that collect info from people who are interested such as signups for newsletters.

Conversion:
– Conversions: Encourage people to take action on your site. For example, adding something to their cart or making a purchase.

Audience targeting: Knowing the right people to target can often be challenging. Audiences can be broken down by:

– Gender
– Age
– Location
– Language
– Education
– Interests
– Behaviours
– Devices
– People who have interacted with your page/ website

Placement of ads: They can be placed across Facebook, Instagram, Messenger and Audience Network. Depending on the type of ad it can vary where within these platforms you can post.

Budgeting: Either a selected daily budget or a lifetime budget (over the entire- run of campaign).

We will also monitor and manage your campaign performance so that your campaign is reaching optimum return on investment.

LINKEDIN ADVERTISING

LinkedIn is the world’s largest professional networking site and most used platform for those looking to network and develop business connections. With 4 out of 5 LinkedIn members driving business decisions, it’s a very powerful social media platform for businesses to use.

Help you implement your chosen objectives.

LinkedIn has 3 key objectives; in these objectives you can set goals:

Awareness:

– Brand awareness: Tell more people about your products, services or organisation.

Consideration:

– Lead generation: Get leads for your business. Create ads that collect info from people who are interested such as signups for newsletters.

Conversion:

– Website conversions: Encourage people to take action on your site. For example, adding something to their cart or make a purchase.

We can target your ads specifically based on:

 

– Job Title/ Company
– Business sector
– Gender
– Age
– Education
– Geographic location
– Interests

Placement of ads: The ads can be placed as sponsored content and sponsored InMail.

Budgeting: This can vary based on your target audience, bid for clicks, impressions etc., objectives set and your ad relevance score.

Monitor and record performance to get the best return on investment from your ads.

If you’re interested in our services or want to find out more, contact us:

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