eCommerce and online retail is a rapidly growing market sector mainly due to customers’ demanding buying habits and the requirement to have products fast. As the industry sector grows and diversifies, online retailers need to know how they are able to take advantage of the many online opportunities to keep them one step ahead of competitors, increase sales and encourage customer loyalty.
Our portfolio of e-commerce clients range from seasonal campaigns for Christmas Hampers through to building supplies and UK manufactured chalkboards.
It is expected that 18% of all UK retail purchases will occur online this year. But it is not just the checkout experience which needs to satisfy the online consumer. It is predicted that 67% of shoppers check the returns page before making a purchase and 38% of people will leave a website if the layout or design is unattractive. So the while website experience needs to feel good to online consumer for them to complete their online transaction.
In the fast paced world of online sales more and more transactions are taking place via mobile devices adding more demands on the online retailer. Forcing further demands to provide a fast, efficient and smooth mobile checkout experience. For those who fail in this area they will not be rewarded with customer loyalty with users discounting that online store and moving onto the next who can provide the same products.
Our experience with e-commerce sites means we are able to offer online retailers a complete online marketing strategy. This covers search engine optimisation alongside the Google Ads network incorporating the Google Search network in the form of Text Ads and Google Shopping –displaying individual product images and details depending upon the search query.
Online tracking enables all transactions to be traced back to traffic source allowing Return On Investment to be calculated resulting in our online advertisers maximising their online profits.
At Front Page Advantage we have the online retailer expertise and knowledge to put your products ahead of your competitors with online marketing packages to maximise your online ROI.
Contact us on 01256 517473 or complete our enquiry form to find out how we can deliver more sales for your business.